Marketing Analysis of Food Company

Marketing Analysis of Food Company 1.0 Calcium Company (CC) is a wholesale company and has long term presence plan in Auckland, New Zealand. They have invested lots of capital of launch a new product in a market. Calcium Company will be making flavored yogurt for growing kids and children. It has a unique product line which is currently in place. The company will be offering large variety of flavors. It has calcium and other vitamin and minerals in flavored yogurt. This report will look at the SWOT and PEST analysis whereby it helps to make product survive in the market. Moving on, it will go into depth the benefits of the new product in the market. In final report CC will try to launch successful product. Yummy kids will become a very trendy choice for children’s drinking milk and Calcium Company strongly believes that this will become a very meaningful and profitable investment for the future of children in our society. 1.0 Introduction CC was opened in 2006; it was making milk only and then later diversified into flavored yogurt. Since it made huge profit over the years so they decided to make the other profits. They are launching a new product in the market which is flavored yogurt. Their target market is kids 5-14 year old children. It has high content of calcium Objectives are as follows: To meet first year sales projections To grab market share within years time by 25% Plan to diversify other products in next five years time. 3.0 Situation Analysis Marketing information helps managers to make better decisions about their management such as market size and market share. 3.1 Marketing Information Pie chart 1 The above pie chart shows the market share of respective company. 3.2 SWOT Analysis Strength Healthy product Skilful labours Weakness New product Opportunities new product Threat Competitors The SWOT analysis illustrates S+T (3) and W+T (2) so the introduction of the new product is feasible. 3.3 External Environment Analysis Political and Legal factor GST Tax Income level Economic factors Insurance rate Social and Cultural factors Healthy and nutritious Technology factors Availability of resources and technology Advance technology’s Environmental factors Global warming, environmental issues. Changes in temperature can impact on many industries including dairy farming (U.K essays.com 2013). 4.0 Segmentation Strategy 4.1 Segmentation Variables It looks at the cost which is involved in launching of the new product in the competitive market. 4.2 market segment profile They are two competitors in market which is Fonterra and Goodman Fielder. At this stage they are very competitive in the market. So CC is trying to gain market share in the competitive market. 5.0 Targeting Strategy The market will target the competitors. The competitors are Fonterra and Goodman Fielder. This market looks at the age group 5-14 years old. This age group needs calcium and protein in their diet for growth. 5.1 Rational and Strategy CC will have differentiated product in the market for everyone. 6.0 Positioning The above diagram shows where yummy kids places it price which is at c. 7.0 Product The above yummy kids will attract the attention of kids because it’s so color and they name speaks. 7.1 Product Classification Existing Milk product Existing Yogurt product Calcium Fruity yogurt Iced coffee Meadow fresh 7.2 Product Line and Mix CC main product is milk which is the core base of the business later moved ahead with skim and diet milk and introducing drinking chocolate milk. CC company has a reasonable variety of product mix to present their retailers and customers also intend to introduce plain and fruity yoghurt in future. 7.3 Product Branding, Packaging and Labelling Labeling: there is bears photo on the package. It will contain the ingredients and contents on the container. 8.0 Promotion CC will have billboards, magazines and posters in dairy shops. 8.1 Objectives To attract attention of the customer s in the market. 8.2 Promotion Mix The primary objectives of the milk product yummy kids are to firmly establish CC companys brand positioning as well as development strategies to the target market. Therefore objectives of advertising the yummy kids yoghurt are; Increase awareness enlighten the importance of Protein Calcium in growing kids Provide information about the product Let the customers be aware that CC company is 100% New Zealand owned 8.3 Advertising CC will advertise their product on T.V at around children program time. 8.4 Sales Promotion It will be promoted on TV channels in order to attract the attention of the customers. 9.0 Pricing CC will allocate its price at low due it’s a new product in the market. 9.1Pricing Objectives Maximize profit Gain market share 9.2 Pricing Method Hence, the cost of each tub of yummy kids: Material$0.10 Processing cost$0.10 Labour cost$0.10 Total Cost$0.30 Profit margin $0.20 Add GST$0.10 Total cost of a tub of yogurt will be $0.70. 10.0 Distribution 10.1 Distribution channels Wholesalers will deliver the product to retailers and then customers will buy the product from the retailer. 10.2 Factors affecting distribution channel The factors which might affect could be cost of logistic department or they may not arrive on time to deliver the product. 10.3 Distribution intensity It will be distributed to count down, packnsave and other diary stores. 11.0 Control Systems 11.1 Budgeting CC company has budget set for their new product yummy kids. Company will focus on their budget to cater for the new product. Below is the sample budget of launching new product: Expenses Materials$20000 Processing cost$1500 Labour cost$15000 Fixed costs Machines$10000 12.0 ETHICS AND SOCIAL RESPONSIBILTTY 1. Packaging will be biodegradable 2. Product will be thoroughly tested before introducing in the market. 13.0 Conclusion In conclusion, Calcium is added to fruity yogurt in countries which is very popular with kids. Further research was also carried out on the population of Auckland especially focusing on the kid’s population (UK.Essay.com, 2013). This report does not reveal any information of CC Company’s customers and their buying habits who live across New Zealand where yummy kids can be distributed to retails to increase market share and generate return on investment. 14.0 Reference List Statistics New Zealand. (2011). Dairy Product Manufacturing Retrieved from http://businesstoolbox.stats.govt.nz/IndustryProfilerViewProfile.aspx?ProfileID=CC131 Statistics New Zealand. (2012). National Population Estimates: June 2012 Quarter. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/NationalPopulationEstimates_HOTPJun12qtr.aspx Thomadsen, R. (2007). Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, pp. 792-792-804. Retrieved from http://ezproxy.aut.ac.nz/login?url=http://search.proquest.com/docview/212253097?accountid=8440

Museum Assignment: Portrait Comparison Between the 17th and 19th Centur

The Flemish seventeenth century artist Peter Paul Reubens and the nineteen century French artist Jean Auguste Dominque Ingres had little in common besides their occupation, as both utilized very different styles in their art. Reubens’s work is classified under the Baroque style, a period between 1600 and 1750 as a contrast to the prior perfection of Renaissance art, whereas Ingres’s work is under Neoclassicism, which praised the Greek and Roman classics that inspired the Renaissance artists (Kleiner). Yet the two separate time periods and painting styles that influenced the painters also share small similarites, through visual quality and iconography. Reuben’s portrait of Susanna Fourment and Ingres’s portrait of Franà §oise Poncelle clearly belong to the specific artistic movements, but some aspects of painting remain timeless, with each artist drawing inspiration from prior work. Peter Paul Reubens’s paintings were heavily influenced by his studio’s location in Antwerp. The city’s banking industry led to an emphasis upon works that a family could purchase, often within the upper middle class instead of the immensely wealthy. This emphasis allotted more time to be put into portraiture, in place of the large scale church altarpieces or palace paintings, which could be displayed in the family’s homes with more modesty. The Baroque period, a term that comes from the Portugese word â€Å"barroco†, or â€Å"irregularly shaped pearl† (Kleiner), is known for its bright colors, emphasis on reality’s relationship to fantasy, theatric quality, and dramatics. Many of Reubens’s paintings are allegorical, colorful, and inspired by numerous artists of the past as well as his current time. After the Renaissance period, artists took the classically influ... ... This painting style emphasized natural human form instead of Smooth finishes replaced thick swirls or dabs of paint to accurately convey the human form, which is shown explicitly in Ingres’s portrait. Although both pieces are portraits, each portrays the subject in differing manners. The harsh lines and blurred strokes convey a mysterious attachment to Reuben’s portrait, whereas the defined lines and photographic detail within Ingres’s portrait attach a formal connotation. The demand for home based patronage spread from Antwerp in the late sixteen hundreds into the early eighteen hundreds in France, yet what makes a portrait truly exemplary moved with the time shift. Each work reflects the time period while continuing to explore parallels between various artistic styles as well as movements, connecting artists together through their differences and similarities.

Relationship Between The Price Of A Bond And Interest Rates

An inverse relationship exists between the prices of bond, and interest rates. As interest rates go up, the bond prices come down. To understand the reason behind this relationship lets consider an example. For instance, if a bond has a par value of $1000 and is currently trading at $950, then the rate of return on the bond is around 5. 26%. Now suppose that the interest rate in the market is 10%. No investors will buy the bond as they are getting a higher return on interest rates. Hence, to make the bond more attractive the bond price is pushed down to match the same return offered by interest rates.On the other hand, if we suppose that the interest rates are at 3%, then everyone will buy the bond, and it will sell at a premium. The price of the bond will increase till it matches the rates provided by interest rates. (Shim & Siegel, 2008) What is the Capital Asset Pricing Model (CAPM) and its primary conclusion? Evaluate the concept of beta. The capital asset pricing model (CAPM) is model developed by William Sharpe that helps in analyzing the relationship between the rate of return and risk.The basic assumption of the model is that the expected rate of return on a stock is equal to the risk-free rate plus a risk premium. The risk premium of the stock depends upon the beta of the stock, which is a measure of the stock’s relative volatility in relation to the market. The model says that if the required rate of return doesn’t equal the expected return then the investment should not be taken. The primary conclusion of this model is that the relevant riskiness of a stock is its contribution to the riskiness of a well-diversified portfolio. (Shim & Siegel, 2008)What is behavioral finance? How does this alternative theory of risk and return add to our understanding of how markets work? Behavioral finance is a relatively new field in which theories from psychology are applied to classical financial principles to understand the performance of markets. It is based on the premise that the market participants don’t make their decisions rationally. Behavioral finance was developed to explain the irrationality in the market that contradicted the efficient market hypothesis. It is closely related to the field of behavioral economics.Two of the major concepts used in behavioral finance to understand market inefficiencies are heuristics and framing. Heuristics refer to the fact that investors may take investment decision based on their personal ideas or values, which may or may not make economic sense to an outsider. Framing refers to the fact that the way the presentation is made to the investor will influence his decision. It is how the idea is ‘framed’ to the investor that will decide what decision the investor will make. (Shim & Siegel, 2008) Research and define technical analysis and fundamental analysis.Provide examples of each type of analysis. Which style of analysis makes the most sense for the long-term invest or? There are two ways of analyzing a stock price, technical analysis and fundamental analysis. In technical analysis, the investor estimates the future price of the stock based on its past prices and market activity. On the other hand, in fundamental analysis, the investor tries to determine the intrinsic value of the stock by analyzing the qualitative and quantitative factors affecting it like industry conditions, company’s cash flow, etc.In the long run, fundamental analysis will make most sense as it places importance on quantitative factors, rather than relying on charts and past trends to predict future performance. To better understand the difference between the two analyses consider both types of analysts in a shopping mall. A fundamental analyst will go to each store, and study the product before deciding whether to buy or not. On the other hand, a technical analyst will base his decision on the activity of people going into each store. (Shim & Siegel, 2008) Relationship Between The Price Of A Bond And Interest Rates An inverse relationship exists between the prices of bond, and interest rates. As interest rates go up, the bond prices come down. To understand the reason behind this relationship lets consider an example. For instance, if a bond has a par value of $1000 and is currently trading at $950, then the rate of return on the bond is around 5. 26%. Now suppose that the interest rate in the market is 10%. No investors will buy the bond as they are getting a higher return on interest rates. Hence, to make the bond more attractive the bond price is pushed down to match the same return offered by interest rates.On the other hand, if we suppose that the interest rates are at 3%, then everyone will buy the bond, and it will sell at a premium. The price of the bond will increase till it matches the rates provided by interest rates. (Shim & Siegel, 2008) What is the Capital Asset Pricing Model (CAPM) and its primary conclusion? Evaluate the concept of beta. The capital asset pricing model (CAPM) is model developed by William Sharpe that helps in analyzing the relationship between the rate of return and risk.The basic assumption of the model is that the expected rate of return on a stock is equal to the risk-free rate plus a risk premium. The risk premium of the stock depends upon the beta of the stock, which is a measure of the stock’s relative volatility in relation to the market. The model says that if the required rate of return doesn’t equal the expected return then the investment should not be taken. The primary conclusion of this model is that the relevant riskiness of a stock is its contribution to the riskiness of a well-diversified portfolio. (Shim & Siegel, 2008)What is behavioral finance? How does this alternative theory of risk and return add to our understanding of how markets work? Behavioral finance is a relatively new field in which theories from psychology are applied to classical financial principles to understand the performance of markets. It is based on the premise that the market participants don’t make their decisions rationally. Behavioral finance was developed to explain the irrationality in the market that contradicted the efficient market hypothesis. It is closely related to the field of behavioral economics.Two of the major concepts used in behavioral finance to understand market inefficiencies are heuristics and framing. Heuristics refer to the fact that investors may take investment decision based on their personal ideas or values, which may or may not make economic sense to an outsider. Framing refers to the fact that the way the presentation is made to the investor will influence his decision. It is how the idea is ‘framed’ to the investor that will decide what decision the investor will make. (Shim & Siegel, 2008) Research and define technical analysis and fundamental analysis.Provide examples of each type of analysis. Which style of analysis makes the most sense for the long-term invest or? There are two ways of analyzing a stock price, technical analysis and fundamental analysis. In technical analysis, the investor estimates the future price of the stock based on its past prices and market activity. On the other hand, in fundamental analysis, the investor tries to determine the intrinsic value of the stock by analyzing the qualitative and quantitative factors affecting it like industry conditions, company’s cash flow, etc.In the long run, fundamental analysis will make most sense as it places importance on quantitative factors, rather than relying on charts and past trends to predict future performance. To better understand the difference between the two analyses consider both types of analysts in a shopping mall. A fundamental analyst will go to each store, and study the product before deciding whether to buy or not. On the other hand, a technical analyst will base his decision on the activity of people going into each store. (Shim & Siegel, 2008)

Famous Quotes Reveal Heart and Soul of America

Famous Quotes Reveal Heart and Soul of America The United States of America was founded on the principles of liberty, and freedom is a value nurtured by every American soul. What is it like to be American? What is the American dream? How does this vast nation of diverse races and religions function as one undivided entity? Discover attributes that are intricately woven into the fabric of American life through these famous American quotes. Adlai Stevenson When an American says that he loves his country, he means not only that he loves the New England hills, the prairies glistening in the sun, the wide and rising plains, the great mountains, and the sea. He means that he loves an inner air, an inner light in which freedom lives and in which a man can draw the breath of self-respect. Max Lerner America is a passionate idea or it is nothing. America is a human brotherhood or it is chaos. Aurora Raigne America, for me, has been the pursuit and catching of happiness. Carrie Latet May I never wake up from the American dream. James Baldwin I love America more than any other country in this world, and, exactly for this reason, I insist on the right to criticize her perpetually. George Washington Government is not reason, it is not eloquence. It is force, and like fire, it is a dangerous servant and a fearful master. Thomas Jefferson I have sworn upon the altar of God, eternal hostility against every form of tyranny over the mind of man. Abraham Lincoln Dont interfere with anything in the Constitution. That must be maintained, for it is the only safeguard of our liberties. Gen. George Patton No bastard ever won a war by dying for his country. You win the war, by making the other poor dumb bastard die for his country! Winston Churchill You can always count on Americans to do the right thing after theyve tried everything else. Gen. Douglas MacArthur Americans never quit. George W. Bush To those of you who received honors, awards, and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States. Benjamin Franklin Where liberty dwells, there is my country. Theodore Roosevelt This country will not be a good place for any of us to live in unless we make it a good place for all of us to live in. O. Henry If ever there was an aviary overstocked with jays it is that Yaptown-on-the-Hudson called New York. Ayn Rand The skyline of New York is a monument of a splendor that no pyramids or palaces will ever equal or approach. G. K. Chesterton There is nothing the matter with Americans except their ideals. The real American is all right; it is the ideal American who is all wrong.

The Utilitarian Argument of Capitalism Essays

The Utilitarian Argument of Capitalism Essays The Utilitarian Argument of Capitalism Paper The Utilitarian Argument of Capitalism Paper The use of government intervention is a widely disputed phenomenon. Government intervention In an otherwise free market refers to a somewhat mixed economy. In this economy, government Intervention takes place even though the majority of the market is capitalist. This paper aims to explore the utilitarian argument of capitalism and discuss whether government intervention in an otherwise free market leads to inefficiencies on utilitarian grounds. Capitalism refers to a profit or market system (Shaw, 2008; Gray, 2011). In this system, economic catchy is private and operates with the goal of making a profit (Shaw, 2008). According to Shaw (2008). This activity Includes all businesses. Production, distribution, banking and manufacturing, to name but a few. The government only takes responsibility for national expenses such as health care and education and does not enforce any quotas on private business production levels (Shaw, 2008). This means that in a purely capitalist system, there is no government intervention and a free market exists. Basally and Jones (1993) describe this as a market based, customer-driven economy (p. 2). Capitalism has many key features of which four are most important. These include companies, profit motives, competition and private property (Shaw, 2008). In a capitalist system, companies can exist and act as separate legal entities (Gray, 2011; Shaw, 2008). Being a legal entity means that the company has legal rights and obligations and may be tried In a court of law (Shaw, 2008). The employees, shareholders and stakeholders of a particular company are viewed as being separate from the company even though they may work wealth the company or have a say in how it is run. The second feature of a capitalist system is that a companys main motive is to make as much money as possible and thereby maximize its profit (Shaw, 2008). Gray (2011) states that the capitalist system assumes that profit is a result of productivity. This in turn means that having a profit motive encourages workers and employees to be more productive. Competition, the third feature, can be seen as a regulator In the capitalist system; a company who sells poor quality products at exorbitant prices will not receive as much business as a company who sells high quality products at lower costs (Shaw, 2008). The company who has poor products and high prices will therefore be forced to better their products and lower their prices in order to achieve their goal of profit mastication. The fourth key feature is private property. A capitalist system requires that the tangible and intangible means of production, distribution, capital and economic catchy are privately owned (Shaw, 2008). Any profits arising from these means will be that of the owners. Adam Smith, when discussing the political economy of trade, noticed that when individuals were faced with unfamiliar business partners and foreign legal systems, hey would prefer to invest in domestic rather than foreign trade (Wight, 2006). Consequently, their home country would gain in investment, which would increase employment Ana production, amongst toner things. I Nils phenomenon lea to ten invisible hand argument: when people pursue their own interests, they will ultimately, without aiming to do so, create the greatest utility for the greatest number of people (Shaw, 2008). This concept of the invisible hand can be used as a proxy for the utilitarian argument of capitalism. Smith (1776) (as cited in Shaw, 2008) illustrates his concept by stating that it is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest (p. 130). According to Shaw (2008), the free and unrestrained market that exists under capitalism is more efficient and productive than any other system. This may be because in a free and unrestrained market an individual has the freedom to pursue his interests without any government restriction. One may then argue that government intervention may move some people away from the realization of their own self-interest. Through this reasoning, it can be said that government policies and regulations would not necessarily lead to the greatest amount of efficiency. Smith (1776) (as cited in Shaw, 2008) suggests that the removal of government policies and regulations on various resources such as raw materials, markets and labor would lead to the greatest amount of efficiency in a system. Shaw (2008) reasons that if consumers were freely allowed to choose what they bought and suppliers were freely allowed to choose what they sold and how they produced it, there would be no need for government intervention. The law of supply and demand would regulate the market and it would reach equilibrium. The law of supply and demand proposes that in the same way competition keeps an individual from becoming a ruthless profiteer (p. 131), it would be in an individuals best interest to sell an adequate amount of goods at fair prices (Shaw, 2008). Since China opened up its socialist economy to free market activities in 1978, it has experienced large benefits in many aspects (Presley, 2011). Expansion in the Chinese economy has led to decreased poverty, increased stability and a better standard of fife (Presley, 2011). From 1978 to 2011, Chinas Gross Domestic Profit has increased from $216 billion dollars to $5. 8 trillion dollars, the share of world economy has increased from 1. 8% to 9. 5% and the annual per income capita has increased from $266 to $4300 (Presley, 2011). This example proves that free market activities can in many ways create a greater good for a greater number of people. The utilitarian argument that Adam Smith puts forward assumes that people are self- interested, rational beings who are fully aware of the diverse range, price structure, laity and differences and similarities of the products available in the market (Shaw, 2008). In reality, large companies use tactics to manipulate the consumer and thereby reach their profit objectives (Shaw, 2008). Therefore, even with aid, it would be difficult for a consumer to make the rational, self-interested choices that Adam Smith assumes we as consumers are able to make. Capitalism requires perfect competition. For tons to occur, all Monolinguals Walton ten system must take market prices as parameters that they cannot control or change (Dobbin, 1991). This, however, is not the case in todays market. Dobbin (1991) suggests that market prices are not impersonal data (p. 7) but the result of decisions and negotiations between companies and individuals. Depending on the amount of power a company has, they could control their prices on their own or collude with other firms to set prices at profit maximizing levels. This means that many companies practice predatory pricing and create monopolies and oligopolies (Winfield, 2011). The lowest possible economic cost to society is therefore not being obtained, which in urn means that the system is not socially efficient and does not create the greatest good for the greatest number of people (Winfield, 2011). John Keynes challenged Adam Smith by opposing the idea that the law of supply and demand regulates the market (Dobbin, 1991). As mentioned previously, Shaw (2008) reasons that if consumers were freely allowed to choose what they bought, and there would be no need for government intervention. Keynes, however, realized that demand determines the amount a business supplies, as a business will only produce what it expects others will buy (Investigated, 2011). Keynes suggests that government intervention through fiscal and monetary policy should be used to control demand, which would enable full employment and levels of supply to be determined (Investigated, 2011). The utilitarian view of capitalism requires information symmetry. Information asymmetry occurs when the producer has more superior knowledge of the product than the consumer does (Investigated, 2011). This problem is illustrated in George Croakers Market for Lemons; sellers of poor quality goods and services have incentive to market their products as though they are of higher quality and better tankard to maximize their profit objectives (Investigated, 2011). This does not lead to price equilibrium. Instead, the distrust in the system may result in a no-trade equilibrium, which can lead to entire market failures. This is known as adverse selection (Investigated, 2011). Moral hazards are also caused by information asymmetry as people are more likely to take risks (Winfield, 2011). When individuals are exposed to poor quality goods, possible market failures, distrust and moral hazards, the greatest amount of good for the greatest number of people is not created. Government intervention can be used to control externalities. Externalities are costs or benefits borne by someone other than the producer or consumer (Winfield, 2011). External costs such as carbon dioxide emissions, pollution, psychological effects and harmful medical effects do not create the greatest good for the greatest number of people. Firms may not consider these social costs and supply too many products. This does not result in equal supply and demand (Winfield, 2011). One of the major criticisms of capitalism is the blatant economic inequality that exalts In many capitalist isosceles ( BIBB). Monolinguals In tense isosceles are not born with equal opportunities and the utilitarian argument for capitalism is challenged on this basis. Some proponents of capitalism have claimed that government intervention is the cause of inequality, but Shaw (2008) contends that these arguments have been disproved by both history and economic theory. To avoid the poverty and inequality that capitalism creates, it has been suggested that some form of government intervention should be used. Critics however argue that because of the capitalist economic and political frameworks this would probably not be possible (Shaw, 2008). Another viewpoint is that inequality can be outweighed if living standards are increasing due to a capitalist system (Shaw, 2008). This is a subjective viewpoint which is both difficult to measure and more favored by people who are advantaged and happy with their current economic situation (Shaw, 2008). Recent events have illustrated that the global financial crisis may have been caused by the move away from Keynesian economics in 1979 to a free operation of the market (Sumo, 2009). This meant that government intervention was kept minimal during this time. In an attempt to rescue economies and prevent complete market allure, governments have resorted to large fiscal stimulus plans. Sumo (2009) states that governments, such the United States of America, have had fiscal stimuli as large as $878 billion in an attempt to rescue the economy. This example illustrates that government intervention may be needed to create efficiency in an economy. As discussed throughout this paper, the utilitarian argument for capitalism states that the greatest good for the greatest number of people will be achieved through the concept of an invisible hand leading the market to social efficiency and equilibrium.

Studying Abroad and Homesickness Essay Example | Topics and Well Written Essays - 1250 words

Studying Abroad and Homesickness - Essay Example Staying at home with my family has so many comforts that range from being free to do the things I want to do to get all that I request from parents. From my one month, I have established that people change from what they were to totally different persons. College makes people turn into new individuals that you never imagined. It appears that the people I imagined would welcome the idea are the ones who despise it, and those I thought would hate the idea are the ones that cherish the impression. I am not yet very sure of what brings out this change in one’s personality. However, I strongly believe that it all depends on who can handle the pressure that comes with the new steps that one makes in life. I know of several people who have not been able to handle and balance the academic and social aspects of college together with the absence of their beloved people that they left far away when they join other institutions. Other people have not managed to come over the challenge of being homesick. The word may be easy, but I am yet to find a person who has balanced the idea of being homesick together with the challenge of being away for education. Balancing college life has proven very difficult for the majority of the people whom I have encountered in the last few weeks. I can easily depict why this is a big struggle when I consider the rules and regulations that surround an individual’s life when they are not in college. It also depends on the freedoms that one has at home and how they cope up with the new environment. In a clear way to explain what homesickness is, I have witnessed the problem with several of my friends. One of them is Mark. At home, Mark was given a lot of freedom that I consider to be beyond what someone at his age should get. He did not have to come home at any specified time of the day or night.

Negligent Tort Assignment Example | Topics and Well Written Essays - 1000 words

Negligent Tort - Assignment Example Tort is any legal or civil injury or harm that is caused or directed to a person, company or a party. We would therefore categorize this action under negligent tort. The following elements constitutes negligent tort. A person or a company must owe the customer or individual in question a product or service. The company or the person must violate a promise and obligation. In this case, Philips Company would be violating the consumer safety Act. The consumer must have suffered injury or loss in the process of using the product or the service. The injury or loss must be seen because of the negligence of the manufacture of the product or the service. The government to produce products, which are safe and durable, has licensed Philips Company. The government has licensed the company and therefore mandated the company with the duty of care. Duty of care is the relationship and circumstance under which the law recognizes as providing rise to any legal duty to take care of consumers. If Phil ips Company fails to take care of its consumers then it may lead to legal battle whether the defendant would be liable to pay damages for the loss or damages. The person that is injured is suffering the loss due to the breach of duty of care by the company. According to the US law, standard of care is the level of conduct expected from Philips Company in this regard to avoid liabilities for negligence. If the company or the person fails to meet the expected standards then there is a breach of duty. Philips Company has the mandate of producing standardized products. The reason for the hazards indicate that the products are substandard and do not meet the requirements of the law. This is a breach of duty since the company should provide better services with optimum quality to avoid cases injuries to the consumers. If any person had suffered any injury or harm while using the lamps, the person would be protected from the negligence of the consumer through the negligence liability. The law requires that consumers conform to the standard of care by providing information regarding any under standardized products. Breach of duty occurs when the defendant, which in this case is Philips Company, fails to meet the standards that is set or required by the law. The state expects that companies licensed to provide services to the consumers meet the expected standard. The consumers Act protect from malice and under standardization the consumers. The consumer Act protects all consumers from exploitation. Once it is established that Philips Company owes a consumer the duty of care, it is necessary for the consumers to demonstrate to the court that the company’s action was in breach of duty. Actual causation is the factor that leads to the occurrence of the event. If the factor were missing then the event would not occur. In other words, actual causation is also termed as factual cause. As the consumer, it is important to prove to the courts that if Philips Company woul d have made the wires in such a way that they will not arc, burn and cause fire leading to shattering and laceration, the injury or loss would not occur. The complainant must present his/her defense in the following manner, â€Å"but for the existence of A, would B have occurred†. Proximate causation or legal cause existence is when the complainant proves that the defendant’s negligence is a substantial factor that has led to the injury or loss